Acquire, retain, and re-activate lapsed customers and gain accurate predictions for planning your direct marketing programs.
You can build models on the latest technologies to get the best results with the fastest turn-around time.
Clustering, Multivariate & Multi-linear Regression, Classification, and Ensemble Machine Learning Methods are used for predictive models.
Move beyond suppression models; in addition to providing predictive scoring on your most likely to respond segments, you can move towards prescriptive by changing variables (creative, timing, frequency, etc.) and testing on the low response segments.
Get marketing intelligence reporting that is repeatable, easy-to-interpret and provides clear next steps.