DATA for your PEOPLE & machines
You have to know how to locate, blend, and connect to get the optimal value and results from your first-party and the third-party data sources.
Find the most responsive prospect audiences and get more customers fast!
Append demographic, psychographic, and behavioral attributes to better understand your customers and make them more loyal!
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Here are just a few of many example data needs by role;
Data Scientists: You need the right feature-rich data elements for increased predictive model lift performance.
Analysts: You need data on recent responders and non-responders to understand how a new ad campaign message resonates with different demographic audience segments.
Data Engineers: You need accurate data sources streamed through an API connection to your marketing automation or demand-side platform provider for omnichannel activation across channels.
CMOs: You need location and behavioral data appended to your customer file to improve your customer's experience and loyalty....and for your acquisition program you need market penetration data for determining where to allocate annual marketing and advertising spend to accelerate new customer acquisition.
Marketing Strategists: You need modeled data to create persona audience segments for your omnichannel customer loyalty program or to find modeled prospects who look like your best customers to improve the response rate on your next acquisition campaign.
CEOs: You need data on how you benchmark against your biggest competitors to understand market share and expansion opportunities for your company.