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Hello, nonprofit and business leaders...

Are you looking for an effective way to connect with your audience and boost your organization's impact and revenue? Have you considered utilizing video as a tool to do just that? Look no further, because Datamize is here to help.

At Datamize, we understand the power of video and how it can be used to effectively communicate your message to your audience. That's why we're offering a FREE 15-minute call with our team of video experts to help you get started.

During this call, we'll discuss how to create videos that capture your organization's story and message. We'll also provide you with valuable tips on how to effectively distribute your videos through various channels to reach your target audience.

We understand that your time and resources are valuable, and that's why we're committed to providing you with the best possible advice to get the most out of your video efforts. Whether you're looking to increase awareness and donor loyalty to your nonprofit or boost sales for your business, we'll provide you with the tools and knowledge to help you succeed.

So don't hesitate, book your FREE 15-minute call with Datamize today and take the first step towards creating impactful videos for your organization. Let's work together to achieve your goals and make a difference in the world!

Facebook currently boasts 2.93 billion monthly active users.

Don't miss this opportunity to increase your funding...

As a nonprofit organization, you have the potential to raise additional funds without incurring significant expenses or overhead costs.

By doing so, you can amplify your positive impact.

Transform your followers into fundraisers, donors, and advocates for your cause.

Take this immediate step to engage your audience:

Develop captivating images/videos and powerful stories for your website's homepage.

Select key elements to feature on your Facebook page's cover photo and compose a compelling message for the "About" section. Ensure that the cover photo and "About" section complement each other to encourage users to take action.

This is crucial because your cover photo and "About" section are automatically displayed when people create Facebook fundraisers on behalf of your nonprofit.

When supporters feel good about contributing to your cause, they'll be more likely to raise funds during their birthdays and other life events, as well as participate in enjoyable challenges.

However, it's essential to simplify the process for them.

I've observed this approach working consistently for various nonprofits. Here's one example:

The following figures represent the additional funds raised through direct Facebook fundraisers for a nonprofit we've assisted over the last few years.

Although this particular nonprofit has a relatively small follower base compared to others, we equip their followers with the necessary tools to feel good about fundraising and make it effortless. Consequently, these supporters do more than just follow.

Remember that they began with no direct funds raised through Facebook for over a decade...

This extra funding significantly aids their cause, without requiring additional effort on their part. Supporters raise funds and advocate for the nonprofit because they feel good about doing so and have access to the appropriate tools that make it easy for them.

Moreover, this only accounts for direct Facebook donations.

The overall impact extends far beyond the $90k+ raised annually.

These figures don't include the indirect fundraising dollars and advocacy effects on other channels and mediums – such as direct mail, TV, email, websites, events, and one-on-one major donor/sponsor meetings – influenced by social fundraisers and advocates. I will discuss the broader impact at a later date.

I understand that these other channels and mediums are highly effective, so why not optimize their collective performance by empowering supporters where they spend their time and share content?

P.S. We are currently enhancing this approach by integrating an online-offline social conversation-to-conversion process...

This system will establish a deeper one-on-one connection between fundraisers acquired through Facebook and key individuals at the nonprofit, utilizing their CRM.

More details on this development will be provided later.

This advancement will enable nonprofits to raise even more funds, more efficiently, and generate an even greater impact.

We just saved a few clients over $127,000 this week - just by making them aware and helping them enroll in these free upcoming USPS promotions.

They would have missed out on all these postage savings because their direct mail agencies and/or the company managing their print did not fill them in. 

So If you work with a direct mail provider ask them to make sure you are enrolled to get the USPS discounts. 

Or you can just enroll directly with the USPS...

1. here are the promotions

2. calculate your discount

3. and here is how you enroll

See our business development manager Slava's video here...

Say hello through the live chat at the bottom right if you need some help.

Or email us at strategy@datamize.ai if easier.

We are here for you.

Google makes $120,000 per year of free paid search ad spend available for your 501c3 nonprofit through their Google Ad Grants program.

Or if you are grandfathered into a Google GrantsPro ad account that is up to $480,000 of free ad spend per year.

Once your nonprofit is approved they break it down into a daily spend cap of $330 per day for Google Grants and $1,330 per day for Google GrantsPro.

But if you don’t capture the free spend each day, you lose it for that day.

So how do you capture as much of that $120k-$480k per year in free ad spend but also keep traffic from the people clicking through to your site targeted?

One very effective way is to use the Google Keyword Planner Tool to find keywords relevant to your nonprofit that will attract people who will support your mission. You can see the average number of monthly search forecasts for all those keywords with this tool also.

So use it to find the relevant keywords with consistent monthly search volumes and build custom landing page experiences that align with those searches.

This way when they click to your website they convert into subscribers, app downloads, and donors for your nonprofit.

Google has been making this free ad grant spend available since 2003 but most NPOs aren't getting the value out of it they could be. And many still haven’t applied to get the free ad spend.

If you are a nonprofit and want some help, Samira from our team will show you how to do this for free. Just hit the live chat button at the bottom right and we will get you set up. 😊

You can turn any web page into a QR code from your phone with just a few clicks.

And then you can easily share it.

It’s now built into the latest version of Google Chrome.

I recorded myself creating one from my iPhone screen so you can see how here...

QR codes have become so valuable for companies and nonprofits to provide great marketing, sales, and fundraising experiences for people.

So it’s cool to see Chrome has made it even easier to do...even from your phone without having to go to a QR generator website.

I expect Progressive Web Apps (PWAs) to continue to increase in use. And for more companies and nonprofits to get on board. 

They are lightweight, user-friendly, personalized, and can be installed on your iPhone or Android.

So you can be right on people’s phones next to all their native apps for convenient and fast access...

to keep them thinking of you. 

Many times you don't need all the features of native apps.

Clean and easy can be better for your users...and they are less expensive than native apps to develop and maintain.

I learned about PWAs a year ago from Steve Albers (from the United States Digital Service) who presented our MeetUp in Maryland at TEKsystems office. 

And after seeing Steve’s impressive presentation, our team did more research and testing. Then we started making PWAs for our clients.

I personally love the idea of not being forced to go to the Apple App Store or Google Play to download to your phone. 

But if you want you can publish your PWA in the Google Play app store and Microsoft app store. As those two big players are letting people choose. I applaud that move. I am waiting on Apple to open this up too. Let's make that happen. If enough people want it to happen...it will. 

But a reminder, you don’t need to put your PWA in the app store anyway because people can install them on their iPhone or Android without going there or to any app marketplace.

PWAs have been around for many years. Sometimes things take time to become noticed and improved before being widely accepted and used. 

I am not saying you have to abandon your native apps, you can have both if needed. 

But I would recommend you start creating your PWA user experience now so you stay ahead...

Google now even includes PWAs in their Lighthouse reports...

And there is a PWA Summit today and tomorrow (October 6 and 7) that is organized by Google, Microsoft, Samsung, and Intel. 

They are becoming a part of our Datamize client’s data intelligence, technology, digital marketing, and experience programs...for both companies and nonprofits. 

Check out the “how to download on your iPhone” video showing a PWA that our Datamize team recently created for our client Elite Jets.  

Elite Jets is a modern and growing private jet charter company with its own fleet and private terminal in Naples, Florida. Their PWA is for their customers only. So if you want to use it to get a personalized experience you have to book a flight on one of their jets. And if you want to buy me a flight...that’s cool too. 

And for you nonprofit leaders, here is a “how to download on your Android” video in the comments showing another PWA we created for a growing NPO client of ours... the Padre Pio Foundation of America.

So get started. 👊🏼🚀

And if you need help we are here for you.

If you use Mailchimp and Intuit’s Quickbooks - you will now be able to more easily connect your marketing and sales data.

and take action more systematically, while still delivering a great experience as you grow the size of your customer base.

Which will help you increase your revenue and save you time at scale.

Several of our clients use both Quickbooks and Mailchimp...

before we started they were not connecting the marketing and sales data efficiently and did not have a scalable process for communication with their prospects and customers...

our team created data and marketing communication processes for them using other tools in combination with Mailchimp and Quickbooks and is executing for them as well...

so they are freed up from tedious work and can continue to deliver great products and services to their customers as they grow.

Now with this Intuit acquisition of Mailchimp, it sounds like it will be even easier, so all will benefit. 😊

If you need any help just hit the live chat at the bottom right and ask us. We are here for you.

I thought it was too good to be true for direct mailers.

So I contacted a USPS executive. She confirmed it is true. You get free campaigns.

They are called interactive campaigns. They show up near your direct mail piece, within the informed delivery emails from the USPS. And also in some other spots.

For businesses and nonprofits that send direct mail, this is very valuable extra exposure.

This means a lot of the people who are getting your direct mail campaign will also get your online message when they check their USPS informed delivery email and their dashboard.

For example. If you send 1 million mail pieces you can now get your interactive campaign placed in about 250,000 email messages. These emails get around a 64% open rate. That's at least 160,000 free views.

And you reach even more people because multiple people in the household can look at these emails. And your campaign can be shared on Facebook.

This open rate is extremely high. This is because people registered to get this email from the USPS to see a scan of what's coming in their mailbox that day.

There are already over 31 million registered households in the US getting these USPS informed delivery emails. That's about 25% of all US households.

And 42 million registered people getting these messages.

And these registered user numbers keep growing every month.

And for some segments, like new movers, they are seeing a 55%+ match rate.

You should start doing these now if you send direct mail. 

And if you need help...

I am excited to share that Datamize got approved by the USPS to execute these campaigns for any mailers.

You will get unique strategies and execution expertise.

And we are adding data intelligence and visualizations to take this to the next level for our clients.

If you want more detail, book a meeting with a Datamize Strategist.

For our CPG brand client, we took data from spreadsheets and mapped and visualized it to understand the densest clusters of stores with products at a point in time. Then combined the geographies with a model to target marketing campaigns and support sales outreach, which increased revenue.

If you’re not a data scientist (and sometimes even if you are), big data can be daunting. 

Plowing through numbers is taxing and time-consuming. It’s easy to lose your way. You might battle through ‘figures fatigue’ and find useful points and patterns, only to find yourself struggling to communicate them to a wider team. And if you’re dealing with data points in the thousands or millions, it’s simply impossible to process them in numerical format alone.  

Data visualization is one of those things that just makes corporate life easier. And it comes down to a simple fact (on which the data is undeniable): our brains prefer pictures.  

For our CPG brand client, we took data from spreadsheets and mapped and visualized it to understand the densest clusters of stores with products at a point in time. Then combined the geographies with a model to target marketing campaigns and support sales outreach, which increased revenue.

Why should I use data visualization?  

  1. To communicate insights easily. Nothing incites a mental switch-off like numbers. Some of us experience ‘math anxiety' well into our adult lives. Data visualization converts dull digits into clear, attractive, interactive imagery that you can present, brand, and customize. It allows you to choose the types of charts that resonate the most strongly with you and your team. And it builds trust and understanding among staff, clients, shareholders, board members, and investors. 
  2. To boost your revenue. Data visualization can reveal weak links (like low-revenue products or unnecessary expenses) and unrealized potential (like new markets and untapped demographics). It can signal a need to reposition, illuminate what’s working and what’s not, and help you understand and replicate previous successes. 
  3. To have a positive social impact. Many socially-led organizations and nonprofits are reaping the benefits of data visualization. When it comes to charity, fighting for causes, inciting behavioral change, and getting people to listen, data on how people are responding is not just helpful - it’s indispensable.  
  4. To strengthen trust and communication within your team. As humans, we’re prone to biased views on why a project might have gone badly, why sales are down, and even less helpfully, who’s to blame. Sales might blame marketing and vice versa. Comms teams might clash with C-suite execs. Data visualization cuts through the noise to present simple facts. Removing bias and emotion from workplace debates saves time and facilitates healthy, efficient resolutions.  

What data visualization tools should I be using?  

There are several good data visualization tools you can use to create intelligent views of your data so you can make revenue-boosting actions.  

What do I do with the data once I’ve visualized it? 

Although data visualization makes interpreting your numbers substantially easier, there are still decisions to be made once you have a clear picture.  

We couldn’t put it better than the Harvard Business Review did in 2016: ‘Automatically converting spreadsheet cells into a chart only visualizes pieces of a spreadsheet; it doesn’t capture an idea.’ 

This is where the harvesting stops, and the strategy starts. Ask yourself, does this data present a final answer? A non-negotiable solution? Or does it require further drilling down?  

Data will tell you that you need to change your strategy, but it won’t tell you how. This is where data strategists come in.  

See how data can boost your revenue by booking a free 15-minute meeting with a Datamize Strategist today. We can help you to unlock valuable information from your data, and get tailored, expert assistance with the crucial next steps.